San Francisco by OPI Collection launches August 7!

OPI released the official press information about the San Francisco by OPI collection, and we’re starting to see swatches pop up on blogs! I snagged a couple pics at Cosmoprof for a totally separate feature I’m working on, so I included a couple of the pics here, rather than just the press images!

The San Francisco by OPI collection brings street chic style with West Coast flair to nails and toes for Fall/Winter 2013. OPI’s latest seasonal offering features a palette ranging from sky and sea-colored hues of blues and gray to reds, burgundies and browns inspired by some of the city’s most iconic elements – Chinatown, the Golden Gate bridge and the Embarcadero.

There’s also three new Liquid Sand™ nail lacquers in earthy hues of taupe, blue and gray: It’s All San Andreas’s Fault, Wharf! Wharf! Wharf! and Alcatraz…Rocks. Liquid Sand lacquers dry to a textured, matte finish, infused with reflective sparkle. Unfortunately I didn’t snag pics of those!

“To me, the women of San Francisco and the city itself really epitomize today’s multifaceted beauty consumer,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director, in a press release.  “San Francisco offers a European flair with distinct West Coast attributes. These elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.

“With twelve colors ranging from moody grays and blues to garnet and ruby jewel tones, these lacquers are designed to accessorize fall’s hottest looks, from military details to winter whites,” continues Weiss-Fischmann. “On fall runways, models were seen wearing luxurious textures from head to toe. The three new Liquid Sand nail lacquers incorporate the texture trend through nails, with rich matte finishes in colors to complement the season’s fashion.”

San Francisco by OPI includes the following shades:

A-Piers to Be Tan

I shore do like this chocolaty tan.

Dining al Frisco

Just feast your eyes on this fresh-air blue!

Haven’t the Foggiest

Can’t tell you why I love this misty gray…I just do!

Peace & Love & OPI

This holographic sage and eggplant is far out!

Keeping Suzi at Bay

There’s no holding back this assertive navy blue.

Incognito in Sausalito

You better keep this almost-black blue under wraps.

Lost on Lombard

Oh garn-et! I’m all turned around!

I Knead Sour-Dough

Are you bready to wear this toasty warm brown?

Muir Muir on the Wall

This trailblazing plum is the fairest of all.

In the Cable Car-Pool Lane

Good golly, Miss Trolley, this rich burgundy takes me away!

Embarca-Dare Ya!

Betcha can’t pass up this marvelous magenta. 

First Date at the Golden Gate

You and me and this shimmery ruby make three. 

It’s All San Andreas’s Fault

I’d move mountains to get this textured earthy taupe!

Wharf! Wharf! Wharf!

Dog-gone it…fetch me that textured matte blue!


There’s no escaping this arresting textured gray.

San Francisco nail lacquer shades each feature OPI’s exclusive ProWide Brush for the ultimate in application.

San Francisco by OPI will be available August 7, 2013, at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

So what do you think about this collection? Anything from the 12 lacquers catch your eye? Muir Muir on the Wall, Keeping Suzi at Bay, Dining Al Frisco, A-Piers to be Tan, Haven’t the Foggiest, Incognito in Sausalito and Peace Love & OPI have caught my eye for sure!