Cruelty-Free Brands at Sainsbury’s: Full List 2020!

My last post, on Wednesday, included my general musings on what will happen to my beauty routine now the UK is on lockdown, and a casual promise of a full cruelty-free brand list at popular British supermarkets.

Boy oh boy, I didn’t think that through! I started my research that afternoon (on Sainsbury’s, for no particular reason) and realise what a mammoth task this would be. They sell so many different brands! I was equally impressed by the range and unimpressed by the lack of cruelty-free options, given that all of Sainsbury’s products are Leaping Bunny Certified (I know right).

For now, I’ve covered:

Shampoo & Conditioner

Hair Dye

Hair Styling

Men’s (what a nonsense category!)

Skincare (includes deodorant)

Makeup

I will add shower gel and hand wash at some point, but there are already over 100 here! I know that sounds crazy, but there is some repetition as quite a few brands appear in more than one category.

A number of brands are listed as ‘unknown’. Under normal circumstances, I would have contacted each of them individually and asked them for more information. However, pretty much every business will be fighting battles at the moment, and for now I decided against contacting their customer service departments with something un-urgent.

The final column to the right lets you know if the brand is owned by an animal testing parent company. Some people find this bothersome, others not so much, so I’ve given you this information for you to make an informed decision.

A similar list like this will be published for Tesco, and then Asda next week. (I’m hoping these will be a little easier, due to the repetition!)

So, without further ado – here are the lists! I’ve made each cruelty free brand bold to make picking them out a little easier. Oh – and they’re in alphabetical order!

Shampoo & Conditioner:

Alberto Balsam Unsure I need to contact this brand for more information Owned by Unilever
Alpecin Unsure I need to contact this brand for more information
Aussie No This brand allows their products to be tested on animals in China Owned by P&G
Aveeno No This brand allows their products to be tested on animals in China
Badedas Unsure I need to contact this brand for more information Owned by Unilever
Bleach London Yes! See my post about Bleach London here
Burts Bees Yes! This brand is certified cruelty free by the Leaping Bunny Programme
Cantu No This brand cannot confirm they don’t test their raw ingredients on animals
Childs Farm Yes! See my post about Childs Farm here
Dove No This brand allows their products to be tested on animals in China Owned by Unilever
Little Soap Company Yes! This brand is certified cruelty free by the Leaping Bunny Programme
Faith in Nature Yes! This brand is certified cruelty free by the Leaping Bunny Programme
Garnier No This brand allows their products to be tested on animals in China Owned by L’Oreal
Happy Naturals Unsure I need to contact this brand for more information
Head & Shoulders No This brand allows their products to be tested on animals in China Owned by P&G
Herbal Essences No This brand allows their products to be tested on animals in China Owned by P&G
John Frieda No This brand allows their products to be tested on animals in China Owned by Kao
Johnson’s No This brand allows their products to be tested on animals in China Owned by J&J
L’Oreal No This brand allows their products to be tested on animals in China
Love Beauty and Planet No This brand allows their products to be tested on animals in China Owned by Unilever
Maui No This brand allows their products to be tested on animals in China Owned by J&J
My Hair Matters Yes! All Sainsbury’s brands are certified by the Leaping Bunny Programme
Neutrogena No This brand allows their products to be tested on animals in China Owned by J&J
Ogx No This brand allows their products to be tested on animals in China Owned by J&J
Palmers No This brand allows their products to be tested on animals in China
Pantene No This brand allows their products to be tested on animals in China Owned by P&G
Phil Smith Yes! This brand is certified cruelty free by the Leaping Bunny Programme
Plantur Unsure I need to contact this brand for more information
Pro:Voke Yes! See my post about Pro:Voke here
Sainsbury’s Yes! All Sainsbury’s brands are certified by the Leaping Bunny Programme
Smith England Yes! This brand is certified cruelty free by the Leaping Bunny Programme
TRESemmé No This brand allows their products to be tested on animals in China Owned by Unilever
VO5 Unsure I need to contact this brand for more information Owned by Unilever
Vosene Unsure I need to contact this brand for more information Owned by P&G
Wash & Go Unsure I need to contact this brand for more information
Weleda Yes! Click for their cruelty-free statement

Hair Dye:

Bleach London Yes! See my post about Bleach London here
Clairol No This brand allows their products to be tested on animals in China Owned by Coty
Colorista No This brand allows their products to be tested on animals in China Owned by L’Oreal
Garnier No This brand allows their products to be tested on animals in China Owned by L’Oreal
John Freida No This brand allows their products to be tested on animals in China Owned by Kao
L’Oreal No This brand allows their products to be tested on animals in China
Schwarzkopf Unsure I need to contact this brand for more information Owned by Henkel

Hair Styling:

Alberto Balsam Unsure I need to contact this brand for more information Owned by Unilever
Batiste No This brand allows their products to be tested on animals in China
Colab Dry Shampoo  Unsure I need to contact this brand for more information
Fudge Urban Yes! Click here to read this brands’ cruelty free statement Owned by Cussons
John Freida No This brand allows their products to be tested on animals in China Owned by Kao
L’Oreal No This brand allows their products to be tested on animals in China
Mojo Unsure I need to contact this brand for more information
Sainsbury’s Yes! All Sainsbury’s brands are certified by the Leaping Bunny Programme
Schwarzkopf Unsure I need to contact this brand for more information Owned by Henkel
Shockwaves Unsure I need to contact this brand for more information Owned by Coty
Tresemme No This brand allows their products to be tested on animals in China Owned by Unilever
VO5 Unsure I need to contact this brand for more information Owned by Unilever

Men’s Toiletries:

Adidas Unsure I need to contact this brand for more information
Bulldog Yes! This brand is certified cruelty free by the Leaping Bunny Programme
Clean & Clear No This brand allows their products to be tested on animals in China Owned by J&J
Dove No Read my post about this brands cruelty free status here Owned by Unilever
Gilette No This brand allows their products to be tested on animals in China Owned by P&G
Head & Shoulders No This brand allows their products to be tested on animals in China Owned by P&G
L’Oreal No This brand allows their products to be tested on animals in China
Lynx No This brand allows their products to be tested on animals in China Owned by Unilever
Men Advance Yes! All Sainsbury’s brands are certified by the Leaping Bunny Programme
Nivea No This brand allows their products to be tested on animals in China
Oilatum No This brand allows their products to be tested on animals in China
Right Guard Unsure I need to contact this brand for more information Owned by Henkel
Sanex No This brand allows their products to be tested on animals in China
Sure Unsure I need to contact this brand for more information Owned by Unilever
Wilkinson Sword Unsure I need to contact this brand for more information

Skincare:

Balance Me Yes! Click here to read this brands’ cruelty free statement
Biosen Deodorant Unsure I need to contact this brand for more information
Bioré No This brand allows their products to be tested on animals in China Owned by Kao
Burts Bees Yes! This brand is certified cruelty free by the Leaping Bunny Programme
Cetaphil No This brand allows their products to be tested on animals in China
Clean and Clear No This brand allows their products to be tested on animals in China Owned by J&J
Clearasil No This brand allows their products to be tested on animals in China Owned by P&G
Dirty Works Unsure I need to contact this brand for more information
Dove No This brand allows their products to be tested on animals in China Owned by Unilever
E’lifexir Unsure I need to contact this brand for more information
E45 Unsure I need to contact this brand for more information
Garnier No This brand allows their products to be tested on animals in China Owned by L’Oreal
Johnson’s No This brand allows their products to be tested on animals in China Owned by J&J
L’Oreal No This brand allows their products to be tested on animals in China
Love Beauty and Planet No This brand allows their products to be tested on animals in China
Mitchum Deodorant No This brand allows their products to be tested on animals in China Owned by Revlon
My Skin Matters Yes! All Sainsbury’s brands are certified by the Leaping Bunny Programme
Natura Siberica Yes! Click here to read this brands’ cruelty free statement
Neutrogena No This brand allows their products to be tested on animals in China
Nip + Fab Yes! Read my post on this brands’ cruelty free status here
Nivea No This brand allows their products to be tested on animals in China
Oilatum No This brand allows their products to be tested on animals in China
Olay No This brand allows their products to be tested on animals in China Owned by P&G
Right Guard Unsure I need to contact this brand for more information Owned by Henkel
Sainsbury’s Yes! All Sainsbury’s brands are certified by the Leaping Bunny Programme
Sanctuary Spa Yes! Click here to read this brands’ cruelty free statement
Sanex No This brand allows their products to be tested on animals in China
Simple No This brand allows their products to be tested on animals Owned by Unilever
Soft and Gentle Yes! Click here to read this brands’ cruelty free statement Owned by Colgate
Source of Nature Unsure I need to contact this brand for more information
Super Facialist Yes! Click here to read this brands’ cruelty free statement
Sure Unsure I need to contact this brand for more information Owned by Unilever
Urban Veda Yes! Click here to read this brands’ cruelty free statement
Weleda Yes! Click here to read this brands’ cruelty free statement
Yes To Yes! Read my post on this brands’ cruelty free status here

Makeup:

Birchbox No Birchbox has been known to include non-cruelty free brands in their “cruelty free” boxes
Boutique – Sainsbury’s  Yes! All Sainsbury’s brands are certified by the Leaping Bunny Programme
Essie No This brand allows their products to be tested on animals in China Owned by L’Oreal
L’Oreal No This brand allows their products to be tested on animals in China
Max Factor No This brand allows their products to be tested on animals in China Owned by Coty
Maybelline No This brand allows their products to be tested on animals in China L’Oreal
Revlon No This brand allows their products to be tested on animals in China